IMPACT OF ADVERTISING

Advertising plays an important role in today’s competitive business world. It provides benefits to Manufacturers, Retailers, Customers, Salesman and society as well.

v  Introduces a New Product:

Advertising is used to introduce a new product in the market.   It helps to compete with establish brands and, thereby, ensures the survival and success of new product.

v  Creates Demand for Product:

Advertising creates demand for the product.   Advertising spread information about the product or services and makes consumers aware about it through various mass media which makes positive effect on the mind of the people and create demand for the product.

v  Expand Market:

It helps in expanding local markets, to national level and even to international Level. Trading at national and international level is impossible without advertising.

v  Assists Personal Selling:

Advertising reaches a prospect before a salesman could.  The prospect is well informed through advertising. Makes the salesman’s job easier.

v  Building Brand Image:

The purpose of repeat advertisings is to make people more brands conscious. Once good brand image is developed, buyers generally become brand loyal. Money spent on advertising is a long term investment to build brand and company image.

v  Reduces the cost of goods:

Advertising generates more demand, which leads to large scale production and distribution. This results in economies in large scale which in turn reduces cost of goods.

v  Persuades prospects:

Every competitor makes superior claims of his product.  Therefore, a prospect needs to be persuade to buy products.  So, the role of Advertising is not only to inform but also to persuade.

              v  Employment:

             Advertising provides employment in the field of advertising to copywriters models, etc.